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November 2026: Henrique races the San Marino Cup season finale and leads the Caterham Academy sim-racing championship. In September he won a race at Round 8 of the San Marino Championship and sat down for an interview on the HighSpeed Cast podcast.
“I found out early that speed, focus and discipline are part of who I am. Today I race to win, and to carry with me the brands that believe in the next generation of Brazilian motorsport.”
Henrique Bezerra · driver #44
01
The driver
Talent, discipline and a story that keeps delivering results.
Henrique found karting by chance. The pandemic meant four years without a birthday party, so in 2024 he celebrated turning 10 at a kart track, and everything changed.
Racing his friends just for fun, he won both heats by a remarkable margin. That caught the eye of the owner of the Itu kart track, who invited him to enter the Copa Paulista Husqvarna, an official rental-kart championship. He won both races on his debut, then went on to win the next three rounds in a row.
What started as fun became a calling. Asked why he loves racing, he answered without hesitation: “Meu lugar é na pista!” (“The track is where I belong!”). The line became his motto, and it sums him up perfectly.
Resilience
A broken wrist kept him off the track for 45 days. He came back winning the following rounds and sealed the São Paulo state title. Every setback became a lesson; every mistake, a step forward.
02
Career & results
Two years of steady progress — from rental karts to the Brazilian Championship, F4 Junior and the top of the sim-racing standings.
03
The HGB brand
More than a driver: a brand built properly from day one, ready to grow alongside its partners.
HGB
MOTOR
SPORT
HGB comes from the driver's initials, but it stands for something bigger. Inspired by drivers who had to create their own opportunities, the family built the brand as a professional program from the ground up — with brand guidelines, a media kit and fresh content from every round.
Number
44
04/04 — his birthday
Motto
Meu lugar é na pista!
DISCIPLINE
RESILIENCE
HUMILITY
PERFORMANCE
04
Performance, training & mindset
Henrique trains every day, on and off the track. In his first test in an F4 Junior kart — bigger, more powerful and with no setup work — he was quickly lapping close to the front-runners.
05
Real exposure for sponsors
HGB's social channels are run by his parents, with new content from every round and fast-growing numbers. Projected reach: more than 5 million views in 2026 across all platforms.
TikTok
+100k
views
@henriquebezerra_oficial →
Instagram
+80k
views
@henriquebezerra_oficial →
YouTube
Exclusive interviews
From his first interview in May 2024 to HighSpeed Cast ep. 34 in September 2026.
Watch →
Press
Coverage of his wins
Featured by specialist karting outlets.
Read the story →
Events
Part of the motorsport scene
Launch of “Muito Além do Grid”, the book by veteran F1 commentator Reginaldo Leme, at Motorsport.com.
Interview
WEC debut at Interlagos
First interview, at the invitation of Motor Sport Brasil — July 2026. Published by Motor1 Brasil.
Read on Motor1 →
Brand activation
The brand travels beyond the track
At the local barbershop, the whole crew wears the HGB cap and follows every round.
Partnership
Close-knit partnership
Taniguti from Seiko Automotive, a supporter of the program since day one.
Role models
Learning from those who made it
Meeting Átila Abreu — a former F1 academy driver and today the founder of Scuderia Bandeiras.
Race Week
Pre-race announcement with the sponsor's logo front and center.
Race Result
Results post with a podium photo.
Behind the scenes
Training, prep and daily routine — our most engaging content.
Activations
Appearances by the driver and the kart at events.
From those who know him best
“Henrique reads a race and learns at a level you just don't see in drivers his age.”
Adilson Figlie
Founder of Equipe Xtreme Kart · Team principal
From those who know him best
“He has talent, he's a natural in the sport and he's determined. To me, those are the ingredients for success in motorsport.”
Aldo Piedade Jr.
Alpie driver · Co-owner of Kartódromo Arena de Itu
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06
On track
2024 to 2026 — from his first rental kart to leading championships.
07
Where your brand shows up
From logo placement on the kart to naming rights on the helmet and race suit. Every package is built together with your company around your brand goals.
Want the full media kit?
Platform-by-platform numbers, the 2026 and 2027 calendars, our content plan and sponsorship packages. We reply the same day.
Already racing with HGB
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